Engage your audience by providing valuable content
Paula Hewitt, head of legal at Dundee Goodman Private Wealth, gives pointers on how to create a successful and compliant social media strategy. She lists the three “must nots”, what you can do, and explains how to implement a successful strategy online. Hewitt spoke to Clare O’Hara, staff writer with Investment Executive.
These three strategies can help streamline your activities
Twitter, LinkedIn and Facebook can be effective tools — or notorious time wasters
Boost your professional reputation with this free tool
Three ways to raise your profile on the popular social network
A large portion of older clients use the popular social-media platform
Add compelling content and encourage participation
Take a team photo and update your banner image regularly
Consistency is key in your online communication plan